Of balance sheets and Tea !
Recently Bajaj Auto, released an ad on brotherhood day, an ad apparently to reduce discrimination in the Himalayas between the Bullet riders and the Avenger riders. Watch how it goes. I almost died laughing at the ad. It’s the cheapest shot of piggy backing on someone else’s brand name. The guy riding the Avenger, is…
Read Morecreating emotional attachment and rabid obsession with the royal enfield WB said own a brand and you own a piece of the consumers mind. Eicher has gone beyond that and has created, maintained and promises to explode a CULT in the Indian Motorcycling Enthusiasts. Taking advantage of heritage and purely fuelling testosterone these bikes have…
Read More