Diageo has discarded over 40 desi brands to only buy into 2 new Indian craft brands. The Brit is playing cards – rather well !
Read More
Take a walk Johnnie, scotch #JUSTGOTHIP
How Diageo is taking Scotch down the path of sophisticated to fun, from privilege to inclusive and from stuck up to simply HIP.
Read More
“United we fall, Divided we Stand” – The Diageo Mantra
Is Diageo India painting with numbers ?
Read More
United Spirits does a Marie Kondo
How united spirits is using the konmari technique to slim down its offerings and focus on those that matter.
Read More