Eicher Motors – Prancing Around

creating emotional attachment and rabid obsession with the royal enfield WB said own a brand and you own a piece of the consumers mind. Eicher has gone beyond that and has created, maintained and promises to explode a CULT in the Indian Motorcycling Enthusiasts. Taking advantage of heritage and purely fuelling testosterone  these bikes have…

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TVS – The free ride is over

  There is a lot a hoo-haa about TVS in the market as its been a market performer. The stock price has soared, but does the company have the capacity to become the next Eicher Motors ( as per Saurabh Mukherjea of Ambit Capital) ? I’m not so convinced. Bajaj owns 49% of KTM –…

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